Under the hood:
The PlayStation 3 is powered by the Cell Broadband Engine, a revolutionary microprocessor that leapfrogs the performance of existing processors, giving the PlayStation 3 system supercomputer-like power and performance that until now, game developers have only dreamt about. The Cell Broadband Engine is 40 times faster than the chip that runs PlayStation 2 computer entertainment system.

The PlayStation 3 system’s Cell Broadband Engine is the very thing that game developers have always dreamt about. Its unique multi-processing unit design represents a tour de force in parallel processing. The ability to do more of everything at the same time means more enemies, more AI, more explosions, and more realistic game play. Game play that takes into account ragdoll physics and keyframe animation, enemy AI behaving unpredictably, glass cracking based on the size of the object that impacted it, and individual flecks of dust in a beam of sunlight to create a more believable experience. The Cell Broadband Engine has the muscle and horsepower to move beyond artificial intelligence. This is the power that is the digital soul of PlayStation 3.

Blu-ray Disc:
The built-in Blu-ray Disc player means you can enjoy next-generation high-definition entertainment, including games and movies. Next-generation entertainment needs a next-generation format. Blu-ray Disc (BD) is that format. Just as the DVD offered a technological leap from CDs, Blu-ray Disc is the next leap forward in the advancement of data storage technology and digital entertainment. With Blu-ray, the PlayStation 3 computer entertainment system offers game developers unprecedented power to express their creativity and a larger canvas to produce a level of interaction, sophistication and reality that has never existed in gaming. More than an evolution, Blu-ray is a revolution that frees developers from the constraints of storage space and allows them to dream in Blu-ray.

• High-Definition - Vast storage capacity (50 GB BD vs. 5 GB DVD) supports the large data requirements of high-definition games and movies.

• Pristine Picture Quality - Pristine picture quality at 1080p – the highest-definition resolution available today.

• Theatre-quality Audio - Audio that redefines “life-like” with 7.1 channel surround sound and true lossless audio. This theatre-quality "uncompressed" audio supports 8 channels of Liner PCM and up to 32 audio streams.

• Home Entertainment Content
  Delivers a broad range of home entertainment content - seven of the eight major movie studios have already announced titles for Blu-ray, including Warner, Paramount, Fox, Disney, Sony, MGM and Lionsgate.

• Recordable Media
  Blu-ray offers a recordable format with unsurpassed storage capacity to store your digital world: photographs, home videos, music libraries and data, as well as games and movies.

• Maximum Bit Rate
  With the overwhelming computational power of its Cell Broadband Engine processor, PlayStation 3 is capable of playing back with ease content from BD at a bit rate of multiplex 48Mbps, the maximum bit rate defined in BD standards.

• Industry Support
  Supported by more than 170 of the world’s leading consumer electronics, personal computer and media manufacturers including Apple, Dell, Hitachi, Hewlett-Packard, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson – Blu-ray has the broadest industry support for any disc format ever launched.

SIXAXIS wireless controller:
With the PlayStation 3 computer entertainment system’s Cell Broadband Engine creating experiences that were never thought possible, a controller was needed that would enable your experience to match its potential. Enter the new SIXAXIS wireless controller. Utilizing sensors designed to read when a player angles, tilts, thrusts, or pulls, the SIXAXIS controller allows game play to become a natural extension of the player’s body. And with the heritage of the PlayStation system’s basic controller design still intact, gamers are now able to play the controls they’ve grown accustomed to while harnessing the added intuitive movements of the multi-axis controller.

• Motion Sensing System - Thanks to breakthrough technology and a highly sensitive motion sensing system, the controller becomes a natural extension of the user’s body.

• Bluetooth - Bluetooth for wireless gameplay (the PlayStation 3 system can support up to seven wireless controllers at one time).

• Wireless or Wired - The SIXAXIS controller can be easily switched from wireless to wired.

• Analogue Joysticks - The tilting angle of the analogue joysticks have been slightly broadened to enable more delicate and dynamic manipulation.

• L2/R2 Buttons - The shape of the L2/R2 buttons has been altered, enabling increased travel and precision for more subtle control in games.

• USB Charging - Plug into a USB cable and automatically charge the controller through the system at any time. (Use any of the four USB connectors on the PlayStation 3.)

• Ease of Installation - Easy to set up and compatible with today’s monitors and televisions.

Multimedia - Music, Photos, Internet, Videos & Movies:
The PlayStation 3 provides an endless array of multimedia activities, all without even inserting a game.  It gives you unprecedented control, access and enjoyment of a full range of digital media. The PlayStation 3 system's power, flexibility and connectivity will ignite the next era in home entertainment.